Preview based on the posted agenda. Official minutes have not yet been published.
The Brand Review group will meet Feb. 18 to re-check Two Rivers’ current branding (“True to Two”) and preview a new “I Love Two Rivers” push tied to a May tourism event. The agenda is discussion-heavy and doesn’t list any votes or decisions.
Key Decisions
The group will review the city’s current “True to Two” and “TR branding,” which matters because branding choices shape what the city promotes—and what it spends time and money pushing out to visitors and potential residents.
They plan to inventory the promotional materials already in use, a basic accountability step that can reveal whether the city is duplicating efforts or leaving gaps in how it markets Two Rivers.
They will introduce “I Love Two Rivers” materials and flag a National Travel and Tourism Event on May 7, 2026 at Sepia Chapel—an early signal of where marketing energy is headed next.
Public Input
No public comments or communications recorded for this meeting.
Agenda Items
REVIEW TRUE TO TWO AND TR BRANDING
The meeting will revisit the “True to Two” and broader “TR branding.” This is the core question: what story the city is choosing to tell about itself, and whether that message is consistent across city-linked groups and materials. The agenda doesn’t say what changes (if any) are on the table, so residents will need to listen for whether this is a refresh, a rebrand, or just a check-in.
Reference: Page 1
QUESTIONS ABOUT BRANDING
This is set up as an open Q&A about the branding approach. If the group is serious about getting buy-in, this is where they should be clear about who the branding is for (tourists, residents, employers) and how success will be measured. The agenda doesn’t list any supporting documents or metrics, which makes it harder for the public to judge whether the branding work is paying off.
Reference: Page 1
REVIEW MATERIALS WE HAVE IN PLACE TO PROMOTE TR
The group will review what promotional materials already exist for Two Rivers. This kind of inventory matters because it can expose duplication, outdated messaging, or missing basics (like consistent visuals and clear calls to action). The agenda doesn’t say whether they’ll discuss costs, distribution, or performance—key details residents should watch for.
Reference: Page 1
IDENTIFY OTHER COMMUNITY STACKHOLDERS
The group will identify additional community stakeholders to involve. That can broaden input, but it also raises a process question: who gets a seat at the table and who doesn’t, especially if branding decisions steer public-facing messaging and tourism priorities. The agenda doesn’t specify which organizations are missing or how they’ll be invited in.
Reference: Page 1
INTRODUCE I LOVE TWO RIVERS
The agenda introduces “I Love Two Rivers” promotional materials and ties them to a National Travel and Tourism Event on May 7, 2026 at Sepia Chapel. This looks like a new or expanded campaign, but the agenda doesn’t explain whether it replaces “True to Two,” runs alongside it, or targets a different audience. Residents who care about tourism spending should watch for who is producing the materials, who is paying, and what outcomes are expected.
Reference: Page 1
COMMUNITY INPUT
The agenda includes a community input slot, which suggests the group expects public feedback on branding and promotion. Because this is not listed as a formal public hearing, it’s likely informal comment rather than a legally noticed hearing with required procedures. The agenda doesn’t say how input will be recorded or used, so residents may want to ask what happens to comments after the meeting.