Explore Two Rivers Meeting of the Board of Directors
Explore Two Rivers’ board heard a mid-year revenue dip but stayed upbeat about the rest of the summer, while leaning hard into event booths and volunteer staffing as a core strategy. They also floated a more formal “community ambassadors” structure, including branded shirts, but didn’t take a final vote on it.
Key Decisions
Board accepted the year-to-date budget-to-actual report after discussing a revenue drop in May and mixed signals in short-term rental bookings (slower near-term, strong fall interest). That’s the clearest snapshot of how tourism dollars are trending right now.
Director reported nearly $1,000 in merchandise sales from June event tabling and laid out a push to staff more booths (farmers market, Snowfest, and other festivals). The board’s focus is on being visible in-person—effective, but it depends on volunteers showing up.
Director said 2027 visitor guide ad sales hit $7,450 (near the $7,500 goal) and confirmed the nonprofit’s 990 tax filing is done; they’re still under the $500,000 revenue level that would require an audit.
Public Input
No public comments or communications recorded for this meeting.