tourism promotion spending
How the city spends room tax and tourism funds to attract visitors.
Whether the Q1 2026 Room Tax Commission meeting brings specific 2026 spending cuts, revised revenue assumptions, or a change to the reserve target.
Typically discussed at Room Tax Commission. Check back when the next agenda is published.
The Room Tax Commission heard that 2025 room-tax revenue has been running well below budget since April, and the reserve is forecast to end the year at $62,299. Staff pointed to the NFL Draft as an example of a hoped-for booking bump that didn’t show up for Two Rivers. The commission expects to revisit 2026 tourism-promotion spending limits in Q1 2026.
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Staff reported 2025 room-tax revenue was significantly below what was budgeted, with the decline beginning in April.
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Staff cited the NFL Draft as an example of an event expected to boost bookings that did not materialize for Two Rivers.
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Staff forecast the room-tax reserve fund would end 2025 at $62,299, below the commission’s $90,000 goal.
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The commission expected to revisit 2026 budget adjustments at its Q1 2026 meeting.
Room Tax Commission