civic brand for tourism promotion
Developing and promoting a local tourism brand with partners and residents.
Whether Two Rivers Main Street and Washington House submit the requested plans and whether the reserved $30,000 is later assigned to a specific tourism-tied project.
Typically discussed at Two Rivers Brand Review. Check back when the next agenda is published.
The Room Tax Commission’s 2026 draft tourism budget moves $12,000 away from Two Rivers Main Street and into Explore Two Rivers marketing, and it parks $30,000 for future tourism-tied projects. Main Street was told to come back with a business plan showing measurable results, and Washington House could get an extra $1,000 with a plan to expand hours and visitor engagement.
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passed Room Tax Commission · Mar 24, 2026 FUNDING REQUEST FOR CIVIC BRAND SITE VISIT (Action Item)
Motion that with the $4,000 provided by the Community Development Department the RTC would provide an additional $750 to cover the scope of work as outlined in Civic Brands proposal
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passed Room Tax Commission · Oct 7, 2025 REVIEW DRAFT OF 2026 TOURISM AND ROOM TAX BUDGET
Motion to approve $1,000 in funding to the Sister City Program
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Agenda included items titled “National Travel and Tourism Event - Civic Brand” (Joe Metzen), “Brand Partners” (Jeff Sachse), “Brand Ambassadors” (Curt Andrews), and “Community Input” (Michael Ditmer).
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Agenda included an action item titled “Funding Request for Civic Brand Site Visit.”
Two Rivers Brand Review -
An agenda item titled “Explore Two Rivers Mission Statement” appeared in the topic record.
Two Rivers Brand Review -
The Room Tax Commission approved a draft 2026 tourism and room tax budget using conservative revenue targets based on 2024 actuals, citing a slow start to 2025 and economic uncertainty.
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The commission reserved $30,000 that had been aimed at the rest stop area for future capital improvements tied directly to tourism/overnight stays.
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The commission ended a $12,000 allocation to Two Rivers Main Street and redirected that funding to Explore Two Rivers marketing, while asking Main Street to provide a business plan with measurable results before future consideration.
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The commission approved $3,000 for Washington House, with another $1,000 available if Washington House brings forward a plan to expand hours and increase visitor engagement.
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Staff said the budget would be shared with Explore Two Rivers so it can build its 2026 marketing plan within these limits.
Room Tax Commission