March 18, 2026 · 6:00 PM

Two Rivers Brand Review

Two Rivers’ Brand Review Meeting will focus on tourism branding work — including a new tourism director, a national travel/tourism event tie-in, and two programs aimed at getting local businesses and residents to carry the city’s message. No votes are listed on the agenda, so this looks like a coordination check-in rather than a decision meeting.

Key Decisions

The group will welcome Explore Two Rivers’ new tourism director — a key role because this is the person who will be expected to turn room-tax-funded marketing into measurable results residents can actually see. With tourism dollars under pressure, leadership and priorities matter.

“Brand Partners” and “Brand Ambassadors” are on the agenda, signaling a push to recruit businesses and community members into a coordinated “Two Rivers” message. The big question to watch: what the programs require, what they cost (if anything), and how success will be measured beyond feel-good promotion.

A “National Travel and Tourism Event – Civic Brand” item suggests the city’s brand work may be timed to a larger tourism moment. Residents should watch for specifics: what event, what deliverables, and whether this is marketing talk or a concrete plan with deadlines.

Public Input

No public comments or communications recorded for this meeting.

Agenda Items

NATIONAL TRAVEL AND TOURISM EVENT - CIVIC BRAND

The committee will review how Two Rivers’ civic brand connects to a national travel and tourism event. The agenda doesn’t say which event or what the city plans to produce, so residents should listen for specifics: what’s being promoted, who’s doing the work, and how this ties back to overnight-visitor goals (the core reason room tax dollars exist).

Reference: Page 1

tourism promotion spending Full history →

BRAND PARTNERS

The group will discuss a “Brand Partners” effort, which appears aimed at getting local businesses aligned under a shared “Made in Two Rivers” style message (based on prior meeting records). This matters because the Room Tax Commission has been asking for measurable results from tourism spending — and partner programs can either become a real accountability tool or just another logo-and-slogan exercise if metrics aren’t clear.

Reference: Page 1

tourism promotion spending Full history →

BRAND AMBASSADORS

The committee will take up “Brand Ambassadors,” likely a plan to enlist residents or community representatives to help promote Two Rivers. The agenda doesn’t spell out expectations, training, or oversight, so the key watch item is whether this becomes a structured program with clear goals — or an informal volunteer idea that’s hard to evaluate.

Reference: Page 1

tourism promotion spending Full history →

COMMUNITY INPUT

The agenda includes time for community input, which is where residents can push for clarity on what the brand is, who it’s for (tourists vs. business recruitment vs. residents), and how success will be tracked. Given ongoing pressure on tourism dollars, this is also the natural moment to ask how branding work connects to budget choices and measurable outcomes.

Reference: Page 1

downtown redevelopment Full history → tourism promotion spending Full history → city budget Full history →

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